https://hajimehimeno.com Hajime Himeno Thu, 01 May 2025 21:49:08 +0000 https://hajimehimeno.com en https://hajimehimeno.com/Din-Tai-Fung Thu, 22 Feb 2024 10:39:40 +0000 Hajime Himeno https://hajimehimeno.com/Din-Tai-Fung Named one of the top ten gourmet restaurants in the world by The New York Times, Din Tai Fung is famous for their Xiao Long Bao—steamed pork soup dumplings. As Din Tai Fung expanded across the US, I led the design of a digital experience that positioned the brand as a refined, culturally rich dining destination. I developed a scalable visual design system and responsive website that balanced heritage with modernity. To fully align the digital presence with the in-person experience, I art directed and photographed the entire menu—ensuring visual cohesion across the site, in-store, and social media. This hands-on content strategy, paired with ongoing asset creation, supported the brand’s growth across key touchpoints over several years. Within 6 months, the online ordering page received 417K+ views and a 29% click-through rate for pickup orders. The site remains a key driver of engagement—serving as both a pre-visit touchpoint and an in-restaurant menu tool. Roles: Art Direction, Visual Design, UX/UI Design, Social Content, Photography + Video, Post Production Awards: Awwwards Honorable Mention, CSSDA Special Kudos <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/21815407d2af4d1539b76e7eed7cdc8fe0da802fd96affabcc456bbe32fe6866/2-.jpg" data-mid="205204248" border="0" src="https://freight.cargo.site/w/1000/i/21815407d2af4d1539b76e7eed7cdc8fe0da802fd96affabcc456bbe32fe6866/2-.jpg" /> <img width="2000" height="2280" width_o="2000" height_o="2280" data-src="https://freight.cargo.site/t/original/i/8f2f4be847527aa7d98220eca8dae7d7e1ddcc45dd4e22edc9bd5e827651ccad/3-.jpg" data-mid="205204249" border="0" src="https://freight.cargo.site/w/1000/i/8f2f4be847527aa7d98220eca8dae7d7e1ddcc45dd4e22edc9bd5e827651ccad/3-.jpg" /> <img width="2000" height="1440" width_o="2000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/89076f363c3db7b3cd22a623db8450ee37ead3cd58a55af9672282194ce5a6ba/4-.jpg" data-mid="205204250" border="0" src="https://freight.cargo.site/w/1000/i/89076f363c3db7b3cd22a623db8450ee37ead3cd58a55af9672282194ce5a6ba/4-.jpg" /> <img width="2000" height="1262" width_o="2000" height_o="1262" data-src="https://freight.cargo.site/t/original/i/b9a0960c48be03d23874e0fc8402096d25f2ec7ff07b037dc517a5ec9289315f/5-.jpg" data-mid="205204251" border="0" src="https://freight.cargo.site/w/1000/i/b9a0960c48be03d23874e0fc8402096d25f2ec7ff07b037dc517a5ec9289315f/5-.jpg" /> <img width="2000" height="1130" width_o="2000" height_o="1130" data-src="https://freight.cargo.site/t/original/i/0f2efb273bcb29abbc0c7640c7d783f54e299b43b3150ffe5ab56a469e4eb0fc/6-.jpg" data-mid="205204253" border="0" src="https://freight.cargo.site/w/1000/i/0f2efb273bcb29abbc0c7640c7d783f54e299b43b3150ffe5ab56a469e4eb0fc/6-.jpg" /> I also had the opportunity to partner with the Netflix design team during an event that involved a collaboration with the Over the Moon film. https://hajimehimeno.com/Hollywood-Bowl-2025 Thu, 01 May 2025 21:49:08 +0000 Hajime Himeno https://hajimehimeno.com/Hollywood-Bowl-2025 The Hollywood Bowl has been the premier destination for live music in Southern California, hosting everyone from The Beatles to Yo-Yo Ma under the iconic silhouette of its concentric-arched band shell.Partnering closely with the LA Phil brand team, I led the creative development of a dynamic motion identity for their 2025 season announcement. From large-scale in-venue screens to agile social content, I crafted a cohesive art direction that translated across all formats and touchpoints. The vibrant visuals, anchored in animated textures and native flora of the Hollywood Bowl, brought a sense of place and emotional resonance to the campaign. To ensure scalability and ease of use, I built a flexible motion design system and delivered a comprehensive suite of customizable templates which empowered the internal team to create consistent, on-brand content long after launch.Roles: Campaign Art Direction, Motion System Design, Animation, Social Content, In Venue. <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/4c3e076bd9e382eb48049a3902174edb87bccdd4f42598e42e5e97b06260fd73/4.jpg" data-mid="231837774" border="0" src="https://freight.cargo.site/w/1000/i/4c3e076bd9e382eb48049a3902174edb87bccdd4f42598e42e5e97b06260fd73/4.jpg" /> <img width="2000" height="1146" width_o="2000" height_o="1146" data-src="https://freight.cargo.site/t/original/i/3dd0fdebe890f481f03b360e2c75bf33746baf025d4baf2ca2bc43ec279585ed/5.jpg" data-mid="231837776" border="0" src="https://freight.cargo.site/w/1000/i/3dd0fdebe890f481f03b360e2c75bf33746baf025d4baf2ca2bc43ec279585ed/5.jpg" /> <img width="2000" height="1174" width_o="2000" height_o="1174" data-src="https://freight.cargo.site/t/original/i/4e2b7f77e5701a2f0de54fb574c3bccecf1440e6e95b5eb53c1e9532a5c568ac/6.jpg" data-mid="231837777" border="0" src="https://freight.cargo.site/w/1000/i/4e2b7f77e5701a2f0de54fb574c3bccecf1440e6e95b5eb53c1e9532a5c568ac/6.jpg" /> https://hajimehimeno.com/ChompChat Tue, 13 Aug 2024 23:47:20 +0000 Hajime Himeno https://hajimehimeno.com/ChompChat ChompChat is an AI-powered platform transforming restaurant operations by streamlining and enhancing the take-out experience without the burden of third-party fees. As founding designer, I partnered closely with leadership to define the brand from the ground up. Through deep strategic collaboration, we clarified the company’s vision, aligned on business objectives, and unearthed opportunities to position ChompChat as both a practical tool and a future-forward innovation. I led the development of the brand strategy, visual identity, and launch campaign—designed to educate, build excitement, and earn early trust as the product entered pilot restaurants across Los Angeles. This foundational work laid the groundwork for scalable adoption and long-term brand equity.Roles: Brand Identity, Art Direction, Visual Design, Web Design, Social Content <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/abe4b4b65869fc5a64cad7af6f9b1c7bc237df18515d56df6dac5d843808c474/1.png" data-mid="216323396" border="0" src="https://freight.cargo.site/w/1000/i/abe4b4b65869fc5a64cad7af6f9b1c7bc237df18515d56df6dac5d843808c474/1.png" /> <img width="1500" height="1965" width_o="1500" height_o="1965" data-src="https://freight.cargo.site/t/original/i/b8b40e6aaffdd4c79bd8851a3dcc50d5f36179af4d4813c8e94dd6991c8ff3d0/2.png" data-mid="216323397" border="0" src="https://freight.cargo.site/w/1000/i/b8b40e6aaffdd4c79bd8851a3dcc50d5f36179af4d4813c8e94dd6991c8ff3d0/2.png" /> <img width="1500" height="1965" width_o="1500" height_o="1965" data-src="https://freight.cargo.site/t/original/i/86497f41b09bf5b4523998cde2fc97824bd8a2f854e84ba37142163ca29cac46/3.png" data-mid="216323398" border="0" src="https://freight.cargo.site/w/1000/i/86497f41b09bf5b4523998cde2fc97824bd8a2f854e84ba37142163ca29cac46/3.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4cdad43b1ef1b9f07e799418888ca97610a3c41a6fe3525bcb1a03c3d4bfebdd/4-1.png" data-mid="216324640" border="0" src="https://freight.cargo.site/w/1000/i/4cdad43b1ef1b9f07e799418888ca97610a3c41a6fe3525bcb1a03c3d4bfebdd/4-1.png" /> <img width="2000" height="1459" width_o="2000" height_o="1459" data-src="https://freight.cargo.site/t/original/i/77a9489c8a2e8f0a3d51108c1ca26f5846accb1e24717ba7369c98fdfd74d06b/5.png" data-mid="216323400" border="0" src="https://freight.cargo.site/w/1000/i/77a9489c8a2e8f0a3d51108c1ca26f5846accb1e24717ba7369c98fdfd74d06b/5.png" /> <img width="2000" height="1428" width_o="2000" height_o="1428" data-src="https://freight.cargo.site/t/original/i/c8df74b870a5f5852cc82e041bbaf857df8651305350137a3fee99efae2e37eb/6.png" data-mid="216323401" border="0" src="https://freight.cargo.site/w/1000/i/c8df74b870a5f5852cc82e041bbaf857df8651305350137a3fee99efae2e37eb/6.png" /> <img width="1500" height="1501" width_o="1500" height_o="1501" data-src="https://freight.cargo.site/t/original/i/a0800e595320be9eb9790b02bb4d5d8452598f5fab2585274688b08d5b955f44/7.png" data-mid="216323402" border="0" src="https://freight.cargo.site/w/1000/i/a0800e595320be9eb9790b02bb4d5d8452598f5fab2585274688b08d5b955f44/7.png" /> <img width="1500" height="1501" width_o="1500" height_o="1501" data-src="https://freight.cargo.site/t/original/i/e43868acf245292905eb5df687a45c23b344ac3bacf81195e976462dad572748/8.png" data-mid="216323403" border="0" src="https://freight.cargo.site/w/1000/i/e43868acf245292905eb5df687a45c23b344ac3bacf81195e976462dad572748/8.png" /> <img width="2000" height="2712" width_o="2000" height_o="2712" data-src="https://freight.cargo.site/t/original/i/6273502449125e43163648e2e4ca1f40759510cb62169495883fdb8744c0cdb9/9.png" data-mid="216323404" border="0" src="https://freight.cargo.site/w/1000/i/6273502449125e43163648e2e4ca1f40759510cb62169495883fdb8744c0cdb9/9.png" /> <img width="2000" height="1440" width_o="2000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fd6df85367015289765a0a47c8b18a84f2e15e58c11a5b2b7ff9fb212c8101c7/10.png" data-mid="216323405" border="0" src="https://freight.cargo.site/w/1000/i/fd6df85367015289765a0a47c8b18a84f2e15e58c11a5b2b7ff9fb212c8101c7/10.png" /> <img width="2000" height="1440" width_o="2000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1c3c981e543cc4f2b2c07edcb7b82f6b9b0a2d3df1b80bffa9a582336bbce607/11.png" data-mid="216323406" border="0" src="https://freight.cargo.site/w/1000/i/1c3c981e543cc4f2b2c07edcb7b82f6b9b0a2d3df1b80bffa9a582336bbce607/11.png" /> <img width="2000" height="2214" width_o="2000" height_o="2214" data-src="https://freight.cargo.site/t/original/i/f1877c20a13d46248a14647e56572e2c37bcf5f3cdaec124535f0ec41a222605/12.png" data-mid="216323407" border="0" src="https://freight.cargo.site/w/1000/i/f1877c20a13d46248a14647e56572e2c37bcf5f3cdaec124535f0ec41a222605/12.png" /> https://hajimehimeno.com/Third-Point-Ventures Thu, 22 Feb 2024 03:25:52 +0000 Hajime Himeno https://hajimehimeno.com/Third-Point-Ventures Third Point Ventures, a New York–based investment firm focused on enterprise, fintech, healthcare, and mobile innovation, engaged us to craft a modern digital presence that reflects their position as thoughtful, forward-looking leaders in venture capital.Starting with only a logo, I led the development of a complete visual identity system to bring their brand to life, including brand strategy, art direction, and design guidelines. Drawing inspiration from the firm’s namesake surf spot, “Third Point” in Malibu, I created a visual language built around fluid curves and layered blues—conveying both sophistication and approachability. I designed the website in close collaboration with the Third Point team with the goal of enhancing user engagement and communicating professionalism and innovation.Roles: Art Direction, Visual Design, UX/UI Design, Design Guidelines <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/8b26446716a7b042f3a609575418fe092cfd772826f1c0c9e8a14cc7a6133f22/2-Mobile.png" data-mid="205187898" border="0" src="https://freight.cargo.site/w/1000/i/8b26446716a7b042f3a609575418fe092cfd772826f1c0c9e8a14cc7a6133f22/2-Mobile.png" /> <img width="2000" height="2968" width_o="2000" height_o="2968" data-src="https://freight.cargo.site/t/original/i/907dbbfff2b7c7d9b4d2764433f9432822a29f3407b0fa528b12afc3cf4803a0/3-HP.png" data-mid="205187899" border="0" src="https://freight.cargo.site/w/1000/i/907dbbfff2b7c7d9b4d2764433f9432822a29f3407b0fa528b12afc3cf4803a0/3-HP.png" /> <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/3eedaf353889b358f2557b6c9c9fedeaa785c5669ca924ccd6de0cc3c6565bb3/4-page.png" data-mid="205187900" border="0" src="https://freight.cargo.site/w/1000/i/3eedaf353889b358f2557b6c9c9fedeaa785c5669ca924ccd6de0cc3c6565bb3/4-page.png" /> <img width="2000" height="2968" width_o="2000" height_o="2968" data-src="https://freight.cargo.site/t/original/i/dd6a8062ccec60401227072423e1209ceeb24035d6251af667a53eb95fd88d00/5-Page.png" data-mid="205187901" border="0" src="https://freight.cargo.site/w/1000/i/dd6a8062ccec60401227072423e1209ceeb24035d6251af667a53eb95fd88d00/5-Page.png" /> <img width="2000" height="1378" width_o="2000" height_o="1378" data-src="https://freight.cargo.site/t/original/i/841eda5b8bcfad99c9bbbd8a1ebcb5a7aa38a16e6857a69fb09cf00044d11682/6-brand.png" data-mid="207328610" border="0" src="https://freight.cargo.site/w/1000/i/841eda5b8bcfad99c9bbbd8a1ebcb5a7aa38a16e6857a69fb09cf00044d11682/6-brand.png" /> <img width="1500" height="1965" width_o="1500" height_o="1965" data-src="https://freight.cargo.site/t/original/i/bf582949300822f508e16b06384ff9e1e98f9444d69c5002be208eb70d904391/3x-1.png" data-mid="209040767" border="0" src="https://freight.cargo.site/w/1000/i/bf582949300822f508e16b06384ff9e1e98f9444d69c5002be208eb70d904391/3x-1.png" /> <img width="1500" height="1965" width_o="1500" height_o="1965" data-src="https://freight.cargo.site/t/original/i/039f2a5fa6d1e29e7033f66a0c3ba2ad0b09855015d16e0c3acb734d01389a86/3x.png" data-mid="209040768" border="0" src="https://freight.cargo.site/w/1000/i/039f2a5fa6d1e29e7033f66a0c3ba2ad0b09855015d16e0c3acb734d01389a86/3x.png" /> https://hajimehimeno.com/YouTube-for-Artists Wed, 12 Jun 2024 00:48:33 +0000 Hajime Himeno https://hajimehimeno.com/YouTube-for-Artists YouTube for Artists helps musicians maximize their YouTube presence. With Shorts gaining over 50 million views daily, artists using both Shorts and long-form videos saw increased watch time and subscriber growth. The YouTube for Artists team had insights to share and asked us to create animated tutorial videos for their channel that covered Shorts best practices, tools for artists releases, and using analytics for artists.I was responsible for laying the groundwork for the storyboards and visual direction along with my team, and edited/animated the long-form and short-form social videos that lived on the YouTube for Artists official channel. We were in close collaboration with their internal production team and worked with the content team to source all of our assets. In all, we created 15 videos that generated more than 140K views.&nbsp;Roles: Art Direction, Visual Design, Motion Design, Social Content, Animation, Sound Design, Post Production <img width="2000" height="1170" width_o="2000" height_o="1170" data-src="https://freight.cargo.site/t/original/i/868e6625eab022afbe7f7d95bab5fe10f118157cf9902837c00248c18dc9dd59/2_SB.jpg" data-mid="213079951" border="0" src="https://freight.cargo.site/w/1000/i/868e6625eab022afbe7f7d95bab5fe10f118157cf9902837c00248c18dc9dd59/2_SB.jpg" /> <img width="2000" height="2280" width_o="2000" height_o="2280" data-src="https://freight.cargo.site/t/original/i/59ada4e5bcef0622d7ce5049178631e4d5e3c73302d97a31826d64221cc851ac/3_SB.jpg" data-mid="213079952" border="0" src="https://freight.cargo.site/w/1000/i/59ada4e5bcef0622d7ce5049178631e4d5e3c73302d97a31826d64221cc851ac/3_SB.jpg" /> https://hajimehimeno.com/Nike-Women Tue, 06 Feb 2024 01:33:08 +0000 Hajime Himeno https://hajimehimeno.com/Nike-Women The 365 Nike Women’s brand voice team briefed us to set up A/B testing to experiment with new brand positioning initiatives across all Nike owned and paid social channels. Based on the key strategic insight that “not all people wearing workout clothing are interested in working out,” our small team meticulously crafted every aspect of the testing phase, from conceptualization to copywriting and art direction, for the Nike Women’s Summer social campaigns.Previously, many of Nike’s social assets utilized the typography found within apps such as Instagram. For this project, I had the opportunity to collaborate with Nike’s design team in Portland to experiment with justification, alignment, and colors to create motion and playfulness the campaign was all about. Roles: Art Direction, Visual Design, Motion Design,&nbsp;Social Content <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/55d7c069d053404e6e6adaedf00f294a2461b5812e5440e6c8f4fca39619ded5/1-Hero.jpg" data-mid="205161006" border="0" src="https://freight.cargo.site/w/1000/i/55d7c069d053404e6e6adaedf00f294a2461b5812e5440e6c8f4fca39619ded5/1-Hero.jpg" /> <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/c53453f39a891e07392bf94feb413363db2c163519cc3aa3346b624c28bc4279/4-screens.png" data-mid="205161007" border="0" src="https://freight.cargo.site/w/1000/i/c53453f39a891e07392bf94feb413363db2c163519cc3aa3346b624c28bc4279/4-screens.png" /> <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/24de7867fe61fec4f433d680f1eebcc817de1625032c3e92b91ae7535c9f997d/5.png" data-mid="205161008" border="0" src="https://freight.cargo.site/w/1000/i/24de7867fe61fec4f433d680f1eebcc817de1625032c3e92b91ae7535c9f997d/5.png" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/57e8b8509120ee38b9917b025d8c76d131a4fbd59d6662977c2ba48a2cea0459/6-screen.png" data-mid="205161010" border="0" src="https://freight.cargo.site/w/1000/i/57e8b8509120ee38b9917b025d8c76d131a4fbd59d6662977c2ba48a2cea0459/6-screen.png" /> https://hajimehimeno.com/Amazon-Cybersecurity-Awareness Tue, 12 Sep 2023 23:42:53 +0000 Hajime Himeno https://hajimehimeno.com/Amazon-Cybersecurity-Awareness Amazon developed the Cybersecurity Awareness Training programs to educate both beginners and seasoned technology professionals on essential safeguards, enabling them to defend against potential cybersecurity threats.During the White House’s Cyber Summit, Amazon made their employee Cybersecurity Awareness Training available to businesses and individuals around the world at no cost, and my team was tasked with creating a consumer facing website.I led the entire creative direction and website design, utilizing a fun and immersive “cyber” art direction that also worked with the Amazon brand ecosystem and CMS.Roles: Art Direction, Visual Design, UX/UI Design, Animation <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/bcfad12edb1ddf25ab909eb24782f0b7b129fa59f5b8da55bb3a6fa912af99d7/1_Hero.jpg" data-mid="203942062" border="0" src="https://freight.cargo.site/w/1000/i/bcfad12edb1ddf25ab909eb24782f0b7b129fa59f5b8da55bb3a6fa912af99d7/1_Hero.jpg" /> <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/0fd255afed54c6c299537edbf5a618fe2186bb041be6b9ed29f43264a3423ff3/3_Phones.png" data-mid="203942063" border="0" src="https://freight.cargo.site/w/1000/i/0fd255afed54c6c299537edbf5a618fe2186bb041be6b9ed29f43264a3423ff3/3_Phones.png" /> <img width="2000" height="1662" width_o="2000" height_o="1662" data-src="https://freight.cargo.site/t/original/i/e2f815343a941121e9be323965217d8baa25439040197bcb3876b9866acab9b0/4_detail.png" data-mid="203942064" border="0" src="https://freight.cargo.site/w/1000/i/e2f815343a941121e9be323965217d8baa25439040197bcb3876b9866acab9b0/4_detail.png" /> <img width="2000" height="2084" width_o="2000" height_o="2084" data-src="https://freight.cargo.site/t/original/i/327abc7b599f2169b235f5df42663f1b259674e45986ec03266fed5b22300b45/5.png" data-mid="203942065" border="0" src="https://freight.cargo.site/w/1000/i/327abc7b599f2169b235f5df42663f1b259674e45986ec03266fed5b22300b45/5.png" /> https://hajimehimeno.com/Google-x-Gold-House-A100-List Mon, 05 Feb 2024 23:57:33 +0000 Hajime Himeno https://hajimehimeno.com/Google-x-Gold-House-A100-List To spotlight Asian Pacific American excellence, we partnered with Gold House and Google to launch the 2023 A100, honoring 100 influential AAPI leaders through a bold 2-minute video campaign. I led storyboarding and visual development, and co-directed the animation, edit, and voiceover recording with poet Rupi Kaur. The video premiered at the Gold Gala and was featured on Google.com’s homepage, reaching over 630k views. The campaign generated over 200 press pieces and reached an audience of 700M+ across social media, with shares from Google, Netflix, and Brie Larson.Roles: Art Direction, Story Boarding, Animation, Social Content, Video Editing, Sound Design Awards: The 8th Annual Shorty Impact Awards, Finalist in Nonprofit, Social Movement Campaign <img width="2000" height="1570" width_o="2000" height_o="1570" data-src="https://freight.cargo.site/t/original/i/d85ef487d9d58f355253737c9c69ec39d6f0243e58e8c4e9da2889e6b28600ce/2x.jpeg" data-mid="204051521" border="0" src="https://freight.cargo.site/w/1000/i/d85ef487d9d58f355253737c9c69ec39d6f0243e58e8c4e9da2889e6b28600ce/2x.jpeg" /> <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/8f0f8c68e658c1049b84e776f07efdd0cad5ccafb865ccba4783e1879d167e9c/2.png" data-mid="203943308" border="0" src="https://freight.cargo.site/w/1000/i/8f0f8c68e658c1049b84e776f07efdd0cad5ccafb865ccba4783e1879d167e9c/2.png" /> <img width="2000" height="1560" width_o="2000" height_o="1560" data-src="https://freight.cargo.site/t/original/i/e7e0c46a68e96ece5094f58a29a82a300b37df625765c29230571086f630bd87/5.png" data-mid="204051486" border="0" src="https://freight.cargo.site/w/1000/i/e7e0c46a68e96ece5094f58a29a82a300b37df625765c29230571086f630bd87/5.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/01ac4368994b6bc523c9be8d46935d6a73adc59e3cea11f33d3f3ae1d78537de/3.png" data-mid="203943309" border="0" src="https://freight.cargo.site/w/1000/i/01ac4368994b6bc523c9be8d46935d6a73adc59e3cea11f33d3f3ae1d78537de/3.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1f6d7f5a0c3f06675d9cc077dd37c1b98b1caefc7bea75eb357caac901fdaff7/4.png" data-mid="203943310" border="0" src="https://freight.cargo.site/w/1000/i/1f6d7f5a0c3f06675d9cc077dd37c1b98b1caefc7bea75eb357caac901fdaff7/4.png" /> https://hajimehimeno.com/Sartori-Cheese Tue, 05 Mar 2024 00:26:56 +0000 Hajime Himeno https://hajimehimeno.com/Sartori-Cheese Established in 1939, Sartori is a family-owned and operated award-winning cheese maker based in Wisconsin. The goal was to position Sartori as the go-to brand for premium handcrafted cheese and create a digital presence befitting of that.I led the entire creative direction, and revamped the web experience to bring a blend of modern and traditional to every aspect of the site. Along with my team, I handled all of the product photography, and we also had the opportunity to travel to Wisconsin to film the Sartori brand story. With unique flavors coming from soaks/rubs and cheese names such as “BellaVitano” and “SarVecchio,” the web experience needed to help educate users on all kinds of cheeses they may have never heard of. By integrating fun content such as Pairing Guides and a Cheeseboard 101, we hoped to educate and inspire our audience. Roles: Art Direction, Visual Design, UX/UI Design, Photography + Video, Post Production Awards: Awwwards Honorable Mention, CSSDA Special Kudos <img width="2000" height="1310" width_o="2000" height_o="1310" data-src="https://freight.cargo.site/t/original/i/1e9acedb2c26458ed43bc15b82c718677fa4cb9b31b0b1fed36f910a5d8f9633/2_alt.png" data-mid="206060300" border="0" src="https://freight.cargo.site/w/1000/i/1e9acedb2c26458ed43bc15b82c718677fa4cb9b31b0b1fed36f910a5d8f9633/2_alt.png" /> <img width="2000" height="1312" width_o="2000" height_o="1312" data-src="https://freight.cargo.site/t/original/i/084ebe6caac52b65769cc664e61a6aead370835efab4b1e0a6f5d9fc49a5639d/Hero.png" data-mid="206030911" border="0" src="https://freight.cargo.site/w/1000/i/084ebe6caac52b65769cc664e61a6aead370835efab4b1e0a6f5d9fc49a5639d/Hero.png" /> <img width="2000" height="5836" width_o="2000" height_o="5836" data-src="https://freight.cargo.site/t/original/i/f361019a9b2e59ac856ba8b0e906dbf53e14f06b3b53d754139e401f54ceafd3/3.png" data-mid="206030937" border="0" src="https://freight.cargo.site/w/1000/i/f361019a9b2e59ac856ba8b0e906dbf53e14f06b3b53d754139e401f54ceafd3/3.png" /> <img width="2000" height="1460" width_o="2000" height_o="1460" data-src="https://freight.cargo.site/t/original/i/349e8018a070df2a75c4e5f4363f5e7094f37cdc2c646ea0f1ee34e96d9680c3/4.png" data-mid="206030938" border="0" src="https://freight.cargo.site/w/1000/i/349e8018a070df2a75c4e5f4363f5e7094f37cdc2c646ea0f1ee34e96d9680c3/4.png" /> <img width="2000" height="1130" width_o="2000" height_o="1130" data-src="https://freight.cargo.site/t/original/i/793b60f4bb6dd2dc21060651d38f722c2d04b014edaf70528c7ce88607fbd746/5.png" data-mid="206030940" border="0" src="https://freight.cargo.site/w/1000/i/793b60f4bb6dd2dc21060651d38f722c2d04b014edaf70528c7ce88607fbd746/5.png" /> https://hajimehimeno.com/Tillamook-1 Fri, 05 Apr 2024 01:50:18 +0000 Hajime Himeno https://hajimehimeno.com/Tillamook-1 Tillamook is a dairy co-op, owned by real farmers in Tillamook, Oregon, that has been making award-winning dairy products for over a hundred years. We partnered with Tillamook to create a website that does justice to their premium products, and reflects their dedication to Dairy Done Right. Our strategy around “Real People, Real Place, Real Food” introduced Tillamook’s connection to the farmer families, the land, and the ingredients behind their beloved products. I led the creative direction and laid the groundwork for the website redesign, along with creating interactive web experiences for the Visitor Center and the secret “Super Fan” page. Having just gone through a logo and packaging redesign, the website offered the first opportunity to show the brand identiy system in action. Over 4 million visitors came to Tillamook.com in the 9 months since its launch, including a 33% increase in organic visitors. Roles: Art Direction, Visual Design, UX/UI Design, Social Content,&nbsp;Photography + Video, Post Production Awards: CommArts 2020 Award of Excellence <img width="2000" height="1312" width_o="2000" height_o="1312" data-src="https://freight.cargo.site/t/original/i/b046b82ecbe0245561e5ddea8b9c0bc74efc978d8396a8154e87d61a25b3e383/1.png" data-mid="208332066" border="0" src="https://freight.cargo.site/w/1000/i/b046b82ecbe0245561e5ddea8b9c0bc74efc978d8396a8154e87d61a25b3e383/1.png" /> full casestudy coming soon!