YouTube for Artists helps musicians maximize their YouTube presence. With Shorts gaining over 50 million views daily, artists using both Shorts and long-form videos saw increased watch time and subscriber growth. The YouTube for Artists team had insights to share and asked us to create animated tutorial videos for their channel that covered Shorts best practices, tools for artists releases, and using analytics for artists.
I was responsible for laying the groundwork for the storyboards and visual direction along with my team, and edited/animated the long-form and short-form social videos that lived on the YouTube for Artists official channel. We were in close collaboration with their internal production team and worked with the content team to source all of our assets. In all, we created 15 videos that generated more than 140K views.
Roles: Art Direction, Visual Design, Motion Design, Social Content, Animation, Sound Design, Post Production
I was responsible for laying the groundwork for the storyboards and visual direction along with my team, and edited/animated the long-form and short-form social videos that lived on the YouTube for Artists official channel. We were in close collaboration with their internal production team and worked with the content team to source all of our assets. In all, we created 15 videos that generated more than 140K views.
Roles: Art Direction, Visual Design, Motion Design, Social Content, Animation, Sound Design, Post Production
