Third Point Ventures, a New York–based investment firm focused on enterprise, fintech, healthcare, and mobile innovation, engaged us to craft a modern digital presence that reflects their position as thoughtful, forward-looking leaders in venture capital.
Starting with only a logo, I led the development of a complete visual identity system to bring their brand to life, including brand strategy, art direction, and design guidelines. Drawing inspiration from the firm’s namesake surf spot, “Third Point” in Malibu, I created a visual language built around fluid curves and layered blues—conveying both sophistication and approachability.
I designed the website in close collaboration with the Third Point team with the goal of enhancing user engagement and communicating professionalism and innovation.
Roles: Art Direction, Visual Design, UX/UI Design, Design Guidelines
Starting with only a logo, I led the development of a complete visual identity system to bring their brand to life, including brand strategy, art direction, and design guidelines. Drawing inspiration from the firm’s namesake surf spot, “Third Point” in Malibu, I created a visual language built around fluid curves and layered blues—conveying both sophistication and approachability.
I designed the website in close collaboration with the Third Point team with the goal of enhancing user engagement and communicating professionalism and innovation.
Roles: Art Direction, Visual Design, UX/UI Design, Design Guidelines
