Established in 1939, Sartori is a family-owned and operated award-winning cheese maker based in Wisconsin. The goal was to position Sartori as the go-to brand for premium handcrafted cheese and create a digital presence befitting of that.
I led the entire creative direction, and revamped the web experience to bring a blend of modern and traditional to every aspect of the site. Along with my team, I handled all of the product photography, and we also had the opportunity to travel to Wisconsin to film the Sartori brand story.
With unique flavors coming from soaks/rubs and cheese names such as “BellaVitano” and “SarVecchio,” the web experience needed to help educate users on all kinds of cheeses they may have never heard of. By integrating fun content such as Pairing Guides and a Cheeseboard 101, we hoped to educate and inspire our audience.
Roles: Art Direction, Visual Design, UX/UI Design, Photography + Video, Post Production
Awards: Awwwards Honorable Mention, CSSDA Special Kudos
I led the entire creative direction, and revamped the web experience to bring a blend of modern and traditional to every aspect of the site. Along with my team, I handled all of the product photography, and we also had the opportunity to travel to Wisconsin to film the Sartori brand story.
With unique flavors coming from soaks/rubs and cheese names such as “BellaVitano” and “SarVecchio,” the web experience needed to help educate users on all kinds of cheeses they may have never heard of. By integrating fun content such as Pairing Guides and a Cheeseboard 101, we hoped to educate and inspire our audience.
Roles: Art Direction, Visual Design, UX/UI Design, Photography + Video, Post Production
Awards: Awwwards Honorable Mention, CSSDA Special Kudos
