The 365 Nike Women’s brand voice team briefed us to set up A/B testing to experiment with new brand positioning initiatives across all Nike owned and paid social channels.
Based on the key strategic insight that “not all people wearing workout clothing are interested in working out,” our small team meticulously crafted every aspect of the testing phase, from conceptualization to copywriting and art direction, for the Nike Women’s Summer social campaigns.
Previously, many of Nike’s social assets utilized the typography found within apps such as Instagram. For this project, I had the opportunity to collaborate with Nike’s design team in Portland to experiment with justification, alignment, and colors to create motion and playfulness the campaign was all about.
Roles: Art Direction, Visual Design, Motion Design, Social Content
Based on the key strategic insight that “not all people wearing workout clothing are interested in working out,” our small team meticulously crafted every aspect of the testing phase, from conceptualization to copywriting and art direction, for the Nike Women’s Summer social campaigns.
Previously, many of Nike’s social assets utilized the typography found within apps such as Instagram. For this project, I had the opportunity to collaborate with Nike’s design team in Portland to experiment with justification, alignment, and colors to create motion and playfulness the campaign was all about.
Roles: Art Direction, Visual Design, Motion Design, Social Content
