The Hollywood Bowl has been the premier destination for live music in Southern California, hosting everyone from The Beatles to Yo-Yo Ma under the iconic silhouette of its concentric-arched band shell.
Partnering closely with the LA Phil brand team, I led the creative development of a dynamic motion identity for their 2025 season announcement. From large-scale in-venue screens to agile social content, I crafted a cohesive art direction that translated across all formats and touchpoints.
The vibrant visuals, anchored in animated textures and native flora of the Hollywood Bowl, brought a sense of place and emotional resonance to the campaign. To ensure scalability and ease of use, I built a flexible motion design system and delivered a comprehensive suite of customizable templates which empowered the internal team to create consistent, on-brand content long after launch.
Roles: Campaign Art Direction, Motion System Design, Animation, Social Content, In Venue.
Partnering closely with the LA Phil brand team, I led the creative development of a dynamic motion identity for their 2025 season announcement. From large-scale in-venue screens to agile social content, I crafted a cohesive art direction that translated across all formats and touchpoints.
The vibrant visuals, anchored in animated textures and native flora of the Hollywood Bowl, brought a sense of place and emotional resonance to the campaign. To ensure scalability and ease of use, I built a flexible motion design system and delivered a comprehensive suite of customizable templates which empowered the internal team to create consistent, on-brand content long after launch.
Roles: Campaign Art Direction, Motion System Design, Animation, Social Content, In Venue.
