To spotlight Asian Pacific American excellence, we partnered with Gold House and Google to launch the 2023 A100, honoring 100 influential AAPI leaders through a bold 2-minute video campaign.
I led storyboarding and visual development, and co-directed the animation, edit, and voiceover recording with poet Rupi Kaur. The video premiered at the Gold Gala and was featured on Google.com’s homepage, reaching over 630k views. The campaign generated over 200 press pieces and reached an audience of 700M+ across social media, with shares from Google, Netflix, and Brie Larson.
Roles: Art Direction, Story Boarding, Animation, Social Content, Video Editing, Sound Design
Awards: The 8th Annual Shorty Impact Awards, Finalist in Nonprofit, Social Movement Campaign
I led storyboarding and visual development, and co-directed the animation, edit, and voiceover recording with poet Rupi Kaur. The video premiered at the Gold Gala and was featured on Google.com’s homepage, reaching over 630k views. The campaign generated over 200 press pieces and reached an audience of 700M+ across social media, with shares from Google, Netflix, and Brie Larson.
Roles: Art Direction, Story Boarding, Animation, Social Content, Video Editing, Sound Design
Awards: The 8th Annual Shorty Impact Awards, Finalist in Nonprofit, Social Movement Campaign
